About cookies at Liseberg

What are cookies?

A cookie is a small text file that is saved on your computer when you visit certain websites. Cookies do not contain or gather information by themselves. But when they are loaded by a server via a web browser they can provide information that makes it easier to provide a more user-friendly experience.

A cookie can only be read by the website that created it. A cookie cannot damage your computer; it cannot contain a virus or program code and it cannot be linked to an individual or IP address.

To use our website in full, cookies must be installed. If you disable a cookie that has been installed, you may still be able to browse the website, but some features may be disabled. Cookies are enabled by default in most browsers. Note that if you do not make any changes, it means that you accept the default browser settings and agree to the use of cookies. If you do not agree, you can change your browser settings and limit or disable cookies.

What are cookies used for?

We use cookies at liseberg.com to give you a better user experience and gather information about how the site is used so that we can make it even better. 

For example, at Liseberg we use cookies to develop and optimize the website features and deliver the best possible website experience. Cookies help us make content more relevant and simplify browsing for you as a visitor. We also use cookies to see the choices you have previously made on our site, to monitor website traffic and to gather statistics. We also use cookies for marketing purposes, such as retargeting, which means that after visiting liseberg.com you may see ads from Liseberg or our partners displayed on other websites you visit.

Which cookies are used by liseberg.com?

When you visit this website, two different types of cookies are generated: permanent and temporary (session cookies). Permanent cookies are retained during multiple visits to the website and they are saved until they are deleted by you or the server that sent them. Session cookies are placed on your computer temporarily when you visit a website, but are automatically deleted when you close the page, which means they are not permanently stored on your computer. There is also a distinction between first-party cookies and third-party cookies. First-party cookies are cookies set by the website owner, while third-party cookies are cookies that are set by another website, for example an advertiser who wants to see how often visitors click on a particular ad. At liseberg.com, we use both first-party cookies and third-party cookies.

A summary of the cookies used at liseberg.com can be found below. A complete list of cookies used by us, along with descriptions of their function and how long they are stored on your computer, can be found here.

First-party cookies:

EPiServer

Used to keep track of a visitor so that the choices you make on the website are remembered throughout your visit.

Google Analytics


Google Analytics, an analysis tool, is used on liseberg.se (and other websites operated by Liseberg AB) to measure and analyze traffic and visitors. For instance, it helps track returning visitors and understand visitor navigation patterns on the websites. Google Analytics is used in conjunction with Google DoubleClick to enable retargeting (more details below). If you wish to prevent Google Analytics from handling your visit data, we recommend using Google’s Opt-out browser add-on. While the retention period and recovery controls for user activity encompass event data and user data stored by Google Analytics, certain user-related data (such as age, gender, and interests) is automatically deleted by Google Analytics after two months for a Google Analytics 4 property.

Apsis ONE

We use APSIS One to analyse website behaviour of visitors for the purpose of improving our services, providing adaptive web content and serving tailored marketing.

Imbox

Used to provide chat functionality on Liseberg’s websites.

Userneeds

A survey tool used to find out how our website is perceived.

Hotjar

A survey tool used to find out how our website is perceived.

Third-party cookies:

Adaction

Among other things this is used to measure the impact of ads and how advertisements affect what users do on the website. Adaction is also used to enable retargeting.

Google DoubleClick

Among other things this is used to measure the impact of ads and how advertisements affect what users do on the website. Google DoubleClick is also used to enable retargeting.

Facebook pixel

Facebook pixel is used to enable retargeting.

Do I have to accept cookies?

It is up to you if and to what extent you want to allow cookies access to your computer. If you do not want to accept cookies, your browser can be set so that you automatically deny the use of cookies or you are informed every time a website asks to store a cookie. Previously saved cookies can also be deleted via your browser settings. All browsers are different; see the help pages for your browser for more information. If you choose to disable cookies, we cannot guarantee that all the features on the liseberg.com website will work.

More about cookies

According to the Electronic Communications Act, which came into force on 25 July 2003, anyone visiting a website must be informed about why cookies are used and that they have the right to refuse their use.

You can read more about cookies on the Swedish Post and Telecom Authority website and at www.minacookies.se.

Contact

Please contact us if you have any questions about how we use cookies. You can find contact information on the Contact page.